diff --git a/packages/api/src/jobs/trigger_rule.ts b/packages/api/src/jobs/trigger_rule.ts
new file mode 100644
index 000000000..3ba72fd4d
--- /dev/null
+++ b/packages/api/src/jobs/trigger_rule.ts
@@ -0,0 +1,138 @@
+import { LibraryItem, LibraryItemState } from '../entity/library_item'
+import { Rule, RuleAction, RuleActionType, RuleEventType } from '../entity/rule'
+import { addLabelsToLibraryItem } from '../services/labels'
+import {
+  SearchArgs,
+  searchLibraryItems,
+  updateLibraryItem,
+} from '../services/library_item'
+import { findEnabledRules } from '../services/rules'
+import { sendPushNotifications } from '../services/user'
+import { logger } from '../utils/logger'
+
+interface Data {
+  id: string
+  userId: string
+  ruleEventType: RuleEventType
+  subscription: string
+  image: string
+  content: string
+  readingProgressPercent: number
+}
+
+interface RuleActionObj {
+  userId: string
+  action: RuleAction
+  libraryItem: LibraryItem
+}
+
+type RuleActionFunc = (obj: RuleActionObj) => Promise<unknown>
+
+const addLabels = async (obj: RuleActionObj) => {
+  const labelIds = obj.action.params
+
+  return addLabelsToLibraryItem(
+    labelIds,
+    obj.libraryItem.id,
+    obj.userId,
+    'system'
+  )
+}
+
+const archivePage = async (obj: RuleActionObj) => {
+  return updateLibraryItem(
+    obj.libraryItem.id,
+    { archivedAt: new Date(), state: LibraryItemState.Archived },
+    obj.userId
+  )
+}
+
+const markPageAsRead = async (obj: RuleActionObj) => {
+  return updateLibraryItem(
+    obj.libraryItem.id,
+    {
+      readingProgressTopPercent: 100,
+      readingProgressBottomPercent: 100,
+      readAt: new Date(),
+    },
+    obj.userId
+  )
+}
+
+const sendNotification = async (obj: RuleActionObj) => {
+  const item = obj.libraryItem
+  const message = {
+    title: item.author || item.siteName || 'Omnivore',
+    body: item.title,
+  }
+
+  return sendPushNotifications(obj.userId, message, 'rule')
+}
+
+const getRuleAction = (actionType: RuleActionType): RuleActionFunc => {
+  switch (actionType) {
+    case RuleActionType.AddLabel:
+      return addLabels
+    case RuleActionType.Archive:
+      return archivePage
+    case RuleActionType.MarkAsRead:
+      return markPageAsRead
+    case RuleActionType.SendNotification:
+      return sendNotification
+  }
+}
+
+const triggerActions = async (userId: string, rules: Rule[], data: Data) => {
+  const actionPromises: Promise<unknown>[] = []
+
+  for (const rule of rules) {
+    const itemId = data.id
+    const searchArgs: SearchArgs = {
+      includeContent: false,
+      includeDeleted: false,
+      includePending: false,
+      size: 1,
+      query: `(${rule.filter}) AND includes:${itemId}`,
+    }
+
+    const libraryItems = await searchLibraryItems(searchArgs, userId)
+    if (libraryItems.count === 0) {
+      logger.info(`No pages found for rule ${rule.id}`)
+      continue
+    }
+
+    const libraryItem = libraryItems.libraryItems[0]
+
+    for (const action of rule.actions) {
+      const actionFunc = getRuleAction(action.type)
+      const actionObj: RuleActionObj = {
+        userId,
+        action,
+        libraryItem,
+      }
+
+      actionPromises.push(actionFunc(actionObj))
+    }
+  }
+
+  try {
+    await Promise.all(actionPromises)
+  } catch (error) {
+    logger.error(error)
+  }
+}
+
+export const triggerRule = async (data: Data) => {
+  const { userId, ruleEventType } = data
+
+  // get rules by calling api
+  const rules = await findEnabledRules(userId, ruleEventType)
+  if (rules.length === 0) {
+    console.log('No rules found')
+    return false
+  }
+
+  await triggerActions(userId, rules, data)
+
+  return true
+}
diff --git a/packages/api/src/resolvers/article/index.ts b/packages/api/src/resolvers/article/index.ts
index 03cce990e..9eaf31c59 100644
--- a/packages/api/src/resolvers/article/index.ts
+++ b/packages/api/src/resolvers/article/index.ts
@@ -92,6 +92,7 @@ import {
 import { traceAs } from '../../tracing'
 import { analytics } from '../../utils/analytics'
 import { isSiteBlockedForParse } from '../../utils/blocked'
+import { authorized } from '../../utils/gql-utils'
 import {
   cleanUrl,
   errorHandler,
@@ -102,7 +103,6 @@ import {
   titleForFilePath,
   userDataToUser,
 } from '../../utils/helpers'
-import { authorized } from '../../utils/gql-utils'
 import {
   contentConverter,
   getDistillerResult,
@@ -908,7 +908,12 @@ export const setFavoriteArticleResolver = authorized<
 
     const labels = await findOrCreateLabels([label], uid)
     // adds Favorites label to item
-    await addLabelsToLibraryItem(labels, id, uid)
+    await addLabelsToLibraryItem(
+      labels.map((l) => l.id),
+      id,
+      uid,
+      'user'
+    )
 
     return {
       success: true,
diff --git a/packages/api/src/services/labels.ts b/packages/api/src/services/labels.ts
index 46ec8eb0a..564a1e2da 100644
--- a/packages/api/src/services/labels.ts
+++ b/packages/api/src/services/labels.ts
@@ -5,7 +5,6 @@ import { Label } from '../entity/label'
 import { createPubSubClient, EntityType, PubsubClient } from '../pubsub'
 import { authTrx } from '../repository'
 import { CreateLabelInput, labelRepository } from '../repository/label'
-import { libraryItemRepository } from '../repository/library_item'
 
 type AddLabelsToLibraryItemEvent = {
   pageId: string
@@ -124,43 +123,28 @@ export const saveLabelsInLibraryItem = async (
 }
 
 export const addLabelsToLibraryItem = async (
-  labels: Label[],
+  labelIds: string[],
   libraryItemId: string,
   userId: string,
-  source: LabelSource = 'user',
-  pubsub = createPubSubClient()
+  source: LabelSource = 'user'
 ) => {
   await authTrx(
     async (tx) => {
-      const libraryItem = await tx
-        .withRepository(libraryItemRepository)
-        .findOneByOrFail({ id: libraryItemId, user: { id: userId } })
-
-      if (libraryItem.labels) {
-        labels.push(...libraryItem.labels)
-      }
-
-      // save new labels
-      await tx.getRepository(EntityLabel).save(
-        labels.map((l) => ({
-          labelId: l.id,
-          libraryItemId,
-          source,
-        }))
+      await tx.query(
+        `INSERT INTO omnivore.entity_labels (label_id, library_item_id, source)
+          SELECT id, $1, $2 FROM omnivore.labels
+          WHERE id = ANY($3)
+          AND NOT EXISTS (
+            SELECT 1 FROM omnivore.entity_labels
+            WHERE label_id = labels.id
+            AND library_item_id = $1
+          )`,
+        [libraryItemId, source, labelIds]
       )
     },
     undefined,
     userId
   )
-
-  if (source === 'user') {
-    // create pubsub event
-    await pubsub.entityCreated<AddLabelsToLibraryItemEvent>(
-      EntityType.LABEL,
-      { pageId: libraryItemId, labels, source },
-      userId
-    )
-  }
 }
 
 export const saveLabelsInHighlight = async (
diff --git a/packages/api/src/services/rules.ts b/packages/api/src/services/rules.ts
index 01f86c8ce..5f27a3839 100644
--- a/packages/api/src/services/rules.ts
+++ b/packages/api/src/services/rules.ts
@@ -1,6 +1,6 @@
-import { ILike } from 'typeorm'
-import { Rule, RuleAction } from '../entity/rule'
-import { authTrx } from '../repository'
+import { ArrayContainedBy, ArrayContains, ILike } from 'typeorm'
+import { Rule, RuleAction, RuleEventType } from '../entity/rule'
+import { authTrx, getRepository } from '../repository'
 
 export const createRule = async (
   userId: string,
@@ -53,3 +53,14 @@ export const deleteRules = async (userId: string) => {
     userId
   )
 }
+
+export const findEnabledRules = async (
+  userId: string,
+  eventType: RuleEventType
+) => {
+  return getRepository(Rule).findBy({
+    user: { id: userId },
+    enabled: true,
+    eventTypes: ArrayContainedBy([eventType]),
+  })
+}
diff --git a/packages/api/src/services/user.ts b/packages/api/src/services/user.ts
index 1a4dc58d1..1a74500bb 100644
--- a/packages/api/src/services/user.ts
+++ b/packages/api/src/services/user.ts
@@ -1,9 +1,15 @@
+import { Notification } from 'firebase-admin/messaging'
 import { DeepPartial, FindOptionsWhere, In } from 'typeorm'
 import { Profile } from '../entity/profile'
 import { StatusType, User } from '../entity/user'
 import { authTrx, getRepository, queryBuilderToRawSql } from '../repository'
 import { userRepository } from '../repository/user'
 import { SetClaimsRole } from '../utils/dictionary'
+import {
+  PushNotificationType,
+  sendMulticastPushNotifications,
+} from '../utils/sendNotification'
+import { findDeviceTokensByUserId } from './user_device_tokens'
 
 export const deleteUser = async (userId: string) => {
   await authTrx(
@@ -120,3 +126,23 @@ export const batchDelete = async (criteria: FindOptionsWhere<User>) => {
     SetClaimsRole.ADMIN
   )
 }
+
+export const sendPushNotifications = async (
+  userId: string,
+  notification: Notification,
+  notificationType: PushNotificationType,
+  data?: { [key: string]: string }
+) => {
+  const tokens = await findDeviceTokensByUserId(userId)
+  if (tokens.length === 0) {
+    throw new Error('No device tokens found')
+  }
+
+  const message = {
+    notification,
+    data,
+    tokens: tokens.map((token) => token.token),
+  }
+
+  return sendMulticastPushNotifications(userId, message, notificationType)
+}
diff --git a/packages/api/src/utils/sendNotification.ts b/packages/api/src/utils/sendNotification.ts
index 9c6550653..26adf675c 100644
--- a/packages/api/src/utils/sendNotification.ts
+++ b/packages/api/src/utils/sendNotification.ts
@@ -60,7 +60,7 @@ export const sendMulticastPushNotifications = async (
     })
 
     logger.info('sending multicast message: ', message)
-    const res = await getMessaging().sendMulticast(message)
+    const res = await getMessaging().sendEachForMulticast(message)
     logger.info('send notification result: ', res.responses)
 
     return res
@@ -75,7 +75,7 @@ export const sendBatchPushNotifications = async (
   messages: Message[]
 ): Promise<BatchResponse | undefined> => {
   try {
-    const res = await getMessaging().sendAll(messages)
+    const res = await getMessaging().sendEach(messages)
     logger.info(`success count: ${res.successCount}`)
 
     return res