diff --git a/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift b/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift
index 81688c362..24181b8d6 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Profile/LabelsView.swift
@@ -25,12 +25,12 @@ final class LabelsViewModel: ObservableObject {
     .store(in: &subscriptions)
   }
 
-  func createLabel(dataService: DataService, name: String, color: String, description: String?) {
+  func createLabel(dataService: DataService, name: String, color: Color, description: String?) {
     isLoading = true
 
     dataService.createLabelPublisher(
       name: name,
-      color: color,
+      color: color.hex ?? "",
       description: description
     ).sink(
       receiveCompletion: { [weak self] _ in
@@ -48,6 +48,10 @@ final class LabelsViewModel: ObservableObject {
 struct LabelsView: View {
   @EnvironmentObject var dataService: DataService
   @StateObject var viewModel = LabelsViewModel()
+
+  @State private var newLabelName = ""
+  @State private var newLabelColor = Color.clear
+
   let footerText = "Use labels to create curated collections of links."
 
   var body: some View {
@@ -69,24 +73,23 @@ struct LabelsView: View {
   private var innerBody: some View {
     Group {
       Section(footer: Text(footerText)) {
+        TextField("Label Name", text: $newLabelName)
+        ColorPicker(
+          newLabelColor == .clear ? "Select Color" : newLabelColor.description,
+          selection: $newLabelColor
+        )
         Button(
           action: {
             viewModel.createLabel(
               dataService: dataService,
-              name: "ios-test",
-              color: "#F9D354",
-              description: "hardcoded test label"
+              name: newLabelName,
+              color: newLabelColor,
+              description: nil
             )
           },
-          label: {
-            HStack {
-              Image(systemName: "plus.circle.fill").foregroundColor(.green)
-              Text("Create a new label")
-              Spacer()
-            }
-          }
+          label: { Text("Create Label") }
         )
-        .disabled(viewModel.isLoading)
+        .disabled(viewModel.isLoading || newLabelName.isEmpty || newLabelColor == .clear)
       }
 
       if !viewModel.labels.isEmpty {
diff --git a/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift b/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
index 7cf3001e7..80d6eef94 100644
--- a/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
+++ b/apple/OmnivoreKit/Sources/App/Views/Profile/ProfileView.swift
@@ -63,8 +63,10 @@ struct ProfileView: View {
       }
 
       Section {
-        NavigationLink(destination: LabelsView()) {
-          Text("Labels")
+        if FeatureFlag.enableLabels {
+          NavigationLink(destination: LabelsView()) {
+            Text("Labels")
+          }
         }
 
         NavigationLink(destination: NewsletterEmailsView()) {
diff --git a/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift b/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift
new file mode 100644
index 000000000..faad3bbbc
--- /dev/null
+++ b/apple/OmnivoreKit/Sources/Utils/ColorUtils.swift
@@ -0,0 +1,79 @@
+import SwiftUI
+
+public extension Color {
+  /// Inititializes a `Color` from a hex value
+  /// - Parameter hex: Color hex value. ex: `#FFFFFF`
+  ///
+  init?(hex: String) {
+    var hexSanitized = hex.trimmingCharacters(in: .whitespacesAndNewlines)
+    hexSanitized = hexSanitized.replacingOccurrences(of: "#", with: "")
+
+    var rgb: UInt64 = 0
+
+    var red: CGFloat = 0.0
+    var green: CGFloat = 0.0
+    var blue: CGFloat = 0.0
+    var alpha: CGFloat = 1.0
+
+    let length = hexSanitized.count
+
+    guard Scanner(string: hexSanitized).scanHexInt64(&rgb) else { return nil }
+
+    if length == 6 {
+      red = CGFloat((rgb & 0xFF0000) >> 16) / 255.0
+      green = CGFloat((rgb & 0x00FF00) >> 8) / 255.0
+      blue = CGFloat(rgb & 0x0000FF) / 255.0
+
+    } else if length == 8 {
+      red = CGFloat((rgb & 0xFF00_0000) >> 24) / 255.0
+      green = CGFloat((rgb & 0x00FF_0000) >> 16) / 255.0
+      blue = CGFloat((rgb & 0x0000_FF00) >> 8) / 255.0
+      alpha = CGFloat(rgb & 0x0000_00FF) / 255.0
+
+    } else {
+      return nil
+    }
+
+    self.init(red: red, green: green, blue: blue, opacity: alpha)
+  }
+
+  var hex: String? {
+    if let hex = toHex() {
+      return "#\(hex)"
+    } else {
+      return nil
+    }
+  }
+
+  private func toHex() -> String? {
+    let uic = UIColor(self)
+    guard let components = uic.cgColor.components, components.count >= 3 else {
+      return nil
+    }
+    let red = Float(components[0])
+    let green = Float(components[1])
+    let blue = Float(components[2])
+    var alpha = Float(1.0)
+
+    if components.count >= 4 {
+      alpha = Float(components[3])
+    }
+
+    if alpha != Float(1.0) {
+      return String(
+        format: "%02lX%02lX%02lX%02lX",
+        lroundf(red * 255),
+        lroundf(green * 255),
+        lroundf(blue * 255),
+        lroundf(alpha * 255)
+      )
+    } else {
+      return String(
+        format: "%02lX%02lX%02lX",
+        lroundf(red * 255),
+        lroundf(green * 255),
+        lroundf(blue * 255)
+      )
+    }
+  }
+}
diff --git a/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift b/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
index a06f1d9e8..878fb6145 100644
--- a/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
+++ b/apple/OmnivoreKit/Sources/Utils/FeatureFlags.swift
@@ -14,6 +14,6 @@ public enum FeatureFlag {
   public static let enablePushNotifications = false
   public static let enableShareButton = false
   public static let enableSnooze = false
-  public static let showFeedItemTags = false
+  public static let enableLabels = false
   public static let useLocalWebView = true
 }
diff --git a/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift b/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
index e098badda..2ee1f1821 100644
--- a/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
+++ b/apple/OmnivoreKit/Sources/Views/FeedItem/GridCard.swift
@@ -156,7 +156,7 @@ public struct GridCard: View {
         .onTapGesture { tapHandler() }
 
         // Category Labels
-        if FeatureFlag.showFeedItemTags {
+        if FeatureFlag.enableLabels {
           ScrollView(.horizontal, showsIndicators: false) {
             HStack {
               TextChip(text: "label", color: .red)